The End Product was created especially for I’ll Look Forward To It - an exhibition orchestrated by Oliver Braid for Collective, Edinburgh as part of the New Work Scotland programme (from 19th November - 18th December 2011).
The End Product was devised in response to a chapter from Oliver Braid’s essay The Impact of Positive Thinking on Productivity (with added notes by Anna McLauchlan), which discusses the pros and cons of working towards ‘pre-determined goals’.
Ellie chose to use the exhibition in a deliberately opportunistic way in order to conclude and commodify a series of works she had been making over the last year, by creating and attempting to market a special DVD ‘boxset’ which brought together 4 of her ‘LIVE Broadcasts’. The End Product installation comprises a ‘promotional display’ with viewing station (design by Camille Le Houezec) where the DVD cover is displayed alongside details of its ‘mail order promotion’, as well as the final broadcast ‘Best of the Rest’ created on 17th November 2011 - the night before the exhibition launch at Collective - especially for Oliver Braid.
‘Best of the Rest’ essentially exists only to ‘complete the set’ of 4 LIVE Broadcasts, which includes: ‘Transmission: Glasgow to London’ (2nd December 2010), ‘UK Weather Report’ (17th April 2011), ‘Personal Political Broadcast’ (5th May 2011) alongside ‘Best of the Rest’. As a final instalment, it serves as a conclusion to a very busy year. Drawing on some of the recurring themes from previous broadcasts, Ellie introduces the ideas behind I’ll Look Forward To It and tells the story of her own work / career / love successes and failures in 2011, in the hope of making a fresh start in 2012.
DVD Specifications
Audio / Video: stereo / PAL
Aspect Ratio: standard TV 1.35:1 (4:3)
Run Time: total 71 mins approx
Language: English
Designed by Ellie Harrison
Cover photograph by Alec McLeish for Dazed & Confused Magazine
First published on 18th November 2011
